Last Updated: September 14, 2026
Behavior Secrets is reader-supported. When you buy through links on our site, we may earn a commission — at no extra cost to you. This page explains how our site makes money, how we identify affiliate links, and how our editorial decisions remain independent from our revenue sources.
How This Site Makes Money
Behavior Secrets generates revenue through two primary sources:
1. Display Advertising (Google AdSense)
We display ads through Google AdSense. These ads are served automatically by Google based on your browsing history and the content of the page you’re reading. We receive a small payment when ads are shown or clicked.
Ad placement on this site does not influence which topics we cover, which resources we mention, or how we evaluate anything.
2. Affiliate Links
Some links on this site are affiliate links. If you click one and make a purchase or sign up, we may earn a small commission. Our affiliate relationships may include:
- Amazon Associates: We participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by linking to Amazon.com
- Online therapy and counselling platforms: We may earn referral fees from links to online therapy services
- Apps and courses: We may earn commissions from links to meditation, sleep, journaling and mental-fitness apps and to online courses
- Books: Links to books we discuss may be affiliate links
We do not currently publish sponsored content, paid reviews, or brand-funded articles. If this changes, all such content will be clearly labeled.
How to Identify Affiliate Links
When we link to a product or service that we may earn a commission from, the link will typically go to a retailer like Amazon.com or to the provider’s own site. We add a disclosure notice at the top of articles that contain affiliate links.
Example disclosure language you’ll see in articles:
“This article contains affiliate links. If you make a purchase through these links, we may earn a small commission at no additional cost to you.”
Our Editorial Firewall
Our editorial team selects and evaluates topics and resources independently. Here is how we maintain that independence:
- No advertiser influence on topics: Advertisers and affiliate partners have no say in which articles we write, which resources we cover, or what conclusions we reach
- No pay-to-play features: We do not sell placements or featured spots in our articles
- Honest assessments: We include the limits and drawbacks of every app, service or book we mention. We will not recommend something we believe is poor quality because it earns a higher commission
- Care comes first: No affiliate relationship will ever be presented as a substitute for seeing a qualified professional. Where an article recommends professional help, that recommendation stands on its own
- Reader-first content: Our primary goal is to help readers understand themselves and get the right help. Revenue follows from serving readers well — not the other way around
How We Evaluate Resources
When we mention a product or service — whether or not we have an affiliate relationship — our evaluation process includes:
- Evidence base: Whether the approach behind the product (for example, cognitive behavioural techniques in an app) is supported by research
- Independent research: We review published descriptions, user reviews on multiple platforms, and any relevant expert or clinical evaluation
- Category context: We compare options within their category and price range
- Practical fit: We consider who the resource is suited to and who it is not
- Price accuracy: Prices listed in articles are accurate at time of publication but may change. Always verify current pricing before purchasing
FTC Compliance
In accordance with the Federal Trade Commission’s guidelines on endorsements and testimonials (16 CFR Part 255), Behavior Secrets discloses material connections between this site and companies whose products or services are mentioned.
This means:
- We disclose affiliate relationships on pages and articles where affiliate links appear
- We disclose any free products or subscriptions received for review
- We disclose any paid relationships that might influence our content
If you have questions about any specific relationship or disclosure, please contact us.
Questions About This Policy
If you have questions about our advertising practices, affiliate relationships, or this disclosure:
- Email: contact@ineditagency.com
- Contact page: behaviorsecrets.com/contact/
You can also review our Editorial Policy for full details on our content creation process and quality standards.
Thank you for supporting Behavior Secrets. Reader trust is our most important asset, and we take our disclosure obligations seriously.