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Behavior Secrets

Advertiser Disclosure

Last Updated: October 25, 2026

Behavior Secrets is free to read. This page explains how the site is funded and how our editorial decisions stay independent from advertising.

How This Site Makes Money

Behavior Secrets is funded by display advertising.

Display Advertising (Google AdSense)

The site is supported by ads served through Google AdSense. Those ads are chosen automatically by Google based on the page you are reading and, if you allow it, your browsing history. We receive a small payment when ads are shown or clicked, and we do not choose individual advertisers.

Ad placement on this site does not influence which topics we cover, which resources we mention, or how we evaluate anything.

Our articles do not contain affiliate links, and we are not paid when you buy a book, app or service we mention. If that ever changes, every article with an affiliate link will say so at the top, and this page will list the programs we take part in.

We do not publish sponsored content, paid reviews, or brand-funded articles.

Our Editorial Firewall

Our editorial team selects and evaluates topics and resources independently. Here is how we maintain that independence:

  • No advertiser influence on topics: Advertisers and affiliate partners have no say in which articles we write, which resources we cover, or what conclusions we reach
  • No pay-to-play features: We do not sell placements or featured spots in our articles
  • Honest assessments: We include the limits and drawbacks of every app, service or book we mention. We will not recommend something we believe is poor quality because it earns a higher commission
  • Care comes first: No affiliate relationship will ever be presented as a substitute for seeing a qualified professional. Where an article recommends professional help, that recommendation stands on its own
  • Reader-first content: Our primary goal is to help readers understand themselves and get the right help. Revenue follows from serving readers well — not the other way around

How We Evaluate Resources

When we mention a product or service — whether or not we have an affiliate relationship — our evaluation process includes:

  1. Evidence base: Whether the approach behind the product (for example, cognitive behavioural techniques in an app) is supported by research
  2. Independent research: We review published descriptions, user reviews on multiple platforms, and any relevant expert or clinical evaluation
  3. Category context: We compare options within their category and price range
  4. Practical fit: We consider who the resource is suited to and who it is not
  5. Price accuracy: Prices listed in articles are accurate at time of publication but may change. Always verify current pricing before purchasing

FTC Compliance

In accordance with the Federal Trade Commission’s guidelines on endorsements and testimonials (16 CFR Part 255), Behavior Secrets discloses material connections between this site and companies whose products or services are mentioned.

This means:

  • If an article ever includes an affiliate link, it will say so at the top of that article
  • We do not accept free products or subscriptions in exchange for coverage; if that ever changes, we will disclose it on the article
  • We disclose any paid relationships that might influence our content

If you have questions about any specific relationship or disclosure, please contact us.

Questions About This Policy

If you have questions about our advertising practices, affiliate relationships, or this disclosure:

You can also review our Editorial Policy for full details on our content creation process and quality standards.

Thank you for supporting Behavior Secrets. Reader trust is our most important asset, and we take our disclosure obligations seriously.